Consumer Demand for Nutrient-Dense Foods
As the use of GLP-1 medications grows, consumers are increasingly seeking foods that support their health goals. A February survey by Acosta Group found that among GLP-1 users:
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74% sought high-protein or protein-fortified products.
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73% looked for products supporting gut health.
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55% reported eating smaller portions overall.
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49% indicated they were eating fewer snacks.
The Role of Fiber and Protein in Supporting GLP-1 Users
Dietary fiber and protein play crucial roles in aiding digestion and maintaining muscle mass, especially important for individuals on GLP-1 medications.
Food Business News reports that nearly half of adults on anti-obesity medications reported intentionally increasing their fiber intake, with over half taking probiotic or prebiotic supplements to support gut health.
Prebiotics & fibers, such as resistant dextrin (soluble dietary fiber) and IMO (soluble prebiotic), support the body's GLP-1 hormone release, aiding in appetite regulation and blood sugar control. Food Business News
Embracing Plant-Based Proteins
Maintaining lean muscle mass is critical for GLP-1 users, as studies estimate that 20% to 40% of weight loss may come from muscle tissue. Food Business News highlighted that 41% of GLP-1 users are intentionally increasing their intake of plant-based proteins.
Plant-based proteins like chickpea, fava, and pea meet the rising demand for clean-label, functional proteins - particularly when blended to achieve a complete PDCAAS profile.
Food Business News also noted that a variety of protein sources, including mung bean, pea protein, chickpea protein, and fava bean, are well-accepted by GLP-1 users, with about 70% comfortable purchasing products made with these ingredients.
The increasing use of GLP-1 medications is reshaping consumer dietary preferences, leading to a heightened demand for nutrient-dense, high-protein, and high-fiber foods. Food manufacturers and ingredient suppliers are responding by developing products that cater to these needs, focusing on functional ingredients that support digestive health and muscle maintenance. As this trend continues, the food industry is poised to play a pivotal role in supporting the health and wellness goals of GLP-1 users.
(Derived from source: Gelski, J., 2025, Food Business News)
FDA-approved soluble dietary fiber, that also boasts a prebiotic effect helping to cultivate a healthier gut
Soluble prebiotic that helps foster the growth of good gut bacteria - promoting a thriving microbiome
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